The Adlon Hotel (an Internet hotel in Stockholm) had Global Reach translate a jumper page into 5 languages and send out press releases in three major languages. One year later, this is what they have to say, when asked if Global Reach helped them build their hotel business:

"Yes! We are right now up to over 2000 visits per week! And it is from the whole world (I have attached a copy of the statistics). Please bear in mind that Adlon Hotel is a small hotel in a small city in the northern Europe and it is not a tourist hotel. Only business people (although we keep getting a lot of tourists as well).

"From our simple E-mail booking facility we are getting more than 10% of our turnover! No discounts, no commissions etc. and the publicity. The one and only reason for getting this kind of result is the way you are linking your site on Internet.

"The winners are the hotels who have understood the importance of being seen on the web. The cost in money is small. The knowledge how to market your site on the Internet is the key to success."

Bengt G Lidforss, Director of Adlon Hotell, Stockholm, Sweden.

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"When one of our clients asked us to internationalize their Website into 6 languages, we didn't know which way to turn. We create lots of Websites, but they're all in English. Luckily we found the Global Reach service, and they did a great job of rendering a translated form of our client's Website into all 6 languages (even Greek). Furthermore, they registered the translated pages into the main search engines and indexes of each language, so that people could find our client's site. This made things quite easy for us to manage, and our client was very happy."

Margie Scheider, Xplanation Corp. (Website development)

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Last revised on 11 Sept., 1998
URL: euromktg.com/eng/GR/testimonials.html